Armando Ruiz and Mario Cuervo are experienced entrepreneurs and operators with over 60 years of combined success in building, scaling, and exiting businesses. Their backgrounds span medical insurance and financial services, with a consistent track record of launching ventures that generate real revenue—and real returns.

Most recently, they led a high-growth company in the healthcare space that resulted in a nine-figure exit. But what sets them apart isn’t just the outcome—it’s the approach: smart strategy, disciplined execution, and a deep belief in putting the right systems and people in place to drive sustainable, scalable growth.

That belief is at the core of Launch Lab.

Armando and Mario built Launch Lab to give other entrepreneurs and investors access to the same infrastructure and expert resources that powered their own success. They’ve brought together a team of industry leaders across licensing, compliance, lead generation, technology, sales training, and back-office operations—so partners can launch with clarity and scale with confidence.

The numbers speak for themselves:

• 700+ new enrollments per month
• Weekly wires exceeding $100K
• Most partners reach these benchmarks within their first 90 days
• End-to-end operations managed by Launch Lab
• Lead conversion rates of 2:1, creating stronger margins and faster profitability

At Launch Lab, this is more than a business model—it’s a partnership. We’ve aligned incentives by design. If our partners don’t succeed, neither do we.

That’s the kind of team that’s behind the blueprint. And that’s the kind of foundation you want when you’re building something big.